“We feel like the tone of the experience, energy, and choice self-serve offers the consumer is not only a dramatic departure from our current experience, but a departure from the category as a whole,” says Timothy Casey, CEO of TCBY. “Today’s announcement is the culmination of tremendous strategy, research and creative execution by our internal team and agency, StruckAxiom, to bring this trifecta — concept, design, and brand identity — to a realization. More important, it’s symbolic of the new TCBY, a pioneer ready to infuse and lead the movement around a growing frozen yogurt category. Today is one of many steps in that direction.”
Designed by Struck/Axiom
from the dieline
// https://sites.google.com/site/mayuradocs/PinIt.png
2 comments:
Would I be wrong if I said it looks like it now tastes better? Crazy how something as simple as a logo redesign can work to convey different attitudes toward a brand.
I love this new look. It also doesn't hurt that I'm obsessed with frozen yogurt. lol
Amanda, you are so right. It actually looks tasty and light like the product. The thin font and the pastelly colors do a lot for the brand. Not to mention the modernity of the font says 2010.
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