“Pursuit of Passion: Diversity in Advertising” aims to inform and inspire tomorrow’s Mad Men and Women about careers in advertising/marketing. Join us in celebrating the industry that thrives upon diverse ideas and perspectives through the faces and stories of TBWA\Chiat\Day, Ogilvy & Mather, Young & Rubicam Brands, McCann Erickson, Bartle Bogle Hegarty, Omnicom, Team One, Anomaly, FuturLogic, Latin Works, Translation, Mother, The One Club, MDC Partners, and PepsiCo.
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8 comments:
If you had to determine the ROI on the "industry's" efforts to bring more diversity into the fold, what would it be? What metrics would you use? This seems like a story I've been reading and re-reading forever.
Yet, in one of the most liberal-leaning, supposedly progressive-thinking, blah, blah, yadda, yadda, yadda industries in America, we're STILL having this discussion. Damn.
Okay. The angry black man is going back to work now.
Yes, Lee, and was that same 'metric' applied to the current workforce?
It’s interesting that they would launch a website (although maybe not, as websites are the most affordable – i.e., cheapest – tactics available). After all, if Internet-savvy students buy into the film’s propaganda, the first thing they’ll do is Google the industry regarding employment opportunities. And the top search results will include Cyrus Mehri’s efforts, Sanford Moore, Harry Webber, NYC Commission on Human Rights, admissions of White guilt from Nancy Hill, Bob Liodice, Dan Wieden, etc. – all the sources indicating there is a big problem on Madison Avenue. There’s an old adage that says great advertising will make a bad product fail faster. It’s a good thing this POP effort is not great advertising. Someone needs to first focus on improving the “product” we’re selling here.
More anger...
This may have already crossed your desk: http://tinyurl.com/24pwb7w
A design firm owner here in town once questioned (on a design blog) why design firms and agencies seem to be so white and male. He wrote this long, seemingly thoughtful post questioning what the barriers are that keep the status so quo. Though implicating his own firm in the post, he never seemed to be able to land on the answer. As I'm reading it, I'm thinking, why not just HIRE some (women and/or minorities)? Seems like that would do the trick. At least 50% of the workforce here in Chattanooga is female and we're like 80 miles from a city teaming with qualified minorities (Atlanta). Why not just try a little harder and find some diverse talent? Oh, I forgot. The problem is really that there aren't enough candidates coming out of school.
Again, Damn.
Yes, Saw this and posted about it. I think I'm past the anger stage for the most part. But sometimes I feel the inner GRRRR welling up. But this blog is my little contribution.
However I have some bigger ideas. Hmm care to join me?
Let's talk.
Anger abated. Dialing it back to simply cynical.
So, what did everyone actually think of the film?
Primary audience: High school students of ethnically/racially diverse backgrounds.
Kenji, I'm going to repost with the film in the link to see if we get some response.
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