Because nothing says great camera like young money rappers. Drake looks through lens and says, "I see a whole bunch of endorsement that weren't here last year, Who the f*ck are y'all?" One great ad man is quoted as saying, "Celebrity endorsements are the epitome of lazy." I disagree when there's a connection of some sort. Like in this instance, I think Drezzy likes looking at himself almost as much as he likes to be seen. This could be a match made in the heaven of Narcissus.
This is an attempt to update classic tagline of "a Kodak moment." They want to change a naturally evolving tagline into "So Kodak?" Which seems like something a black person would say right? So, It's cool right... ?
See the video promos after the bump.