Pages

We keep the flat screen on high-beam

Nielsen: African-Americans still nation's largest ethnic television audience

According to the latest figures released by The Nielsen Company, African-American households continue to be the largest ethnic group of the nation's television audience. Black TV households grew from 13.9 million to 14 million for the 2010 - 2011 season, representing an increase of nearly 75,000. 

Of the top 50 African-American markets, Kansas City had the largest percentage increase, up 4.7 percent. In the top 20 African-American markets, Charlotte moved up one rank to No. 14, while Norfolk-Portsmouth-Newport News, fell to No. 15. New Orleans dropped one rank to No. 20.

Both the African-American and Hispanic markets each represent 12 percent of the total U.S. television households. Hispanics were the second largest ethnic audience, with 13.3 million TV households for the upcoming season. Asian TV homes totaled 4.8 million.




Television Household Estimates by Race and Ethnicity: 2010 - 2011




TV Households
2009-10
2010-11
% of Total
Audience
African-American
13,997,990
14,072,950
12%
Hispanic
12,950,510
13,348,190
12%
Asian
4,782,560
4,812,310
4%
Total
114,900,000
115,900,000





Source: The Nielsen Company & Target Market News




//
https://sites.google.com/site/mayuradocs/PinIt.png
Post a Comment