Visa Debit: Push Credit Real Good

Lemme see white hand + black afro = my kind of silly, I don't know why, but I'm laughing at this.
Visa wanted to educate people that pushing credit was the best way to use their Visa Debit card. To do this we created a spoof of the classic 90s hit ‘Push It’ by Salt-N-Pepa creating a rapping hand that brought to life this instruction. The campaign ran online and through the use of traditional and digital outdoor.

cred: 

Whybin/TBWA Sydney, Australia
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Richard Shaw
Additional credits: Sean Ashcroft, Tim Price, Mighty Nice, Luke Pavan

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