...and I'm into offensive. These are just horribly insensitive. The US/Soviet space race as is actually kind of funny. The JFK ad would have only warranted a smirk at best a dark chuckle at worst. But the JFK ad when put in the same campaign with the 911 ad insult, says they were almost intentionally looking to piss Americans (and others) way off. It may just be sophomoric French humor but they have to see the wrong in this. Although I must say advertising people aren't alway the most conscientious lot when looking to make a joke or draw attention to a brand. To publish this in the month of September? Well, I'll just try and remain calm.
Saatchi & Saatchi, France
Creative Director: Cristophe Coffre
Art Director: Arnaud Van Den Abeele
Copywriter: Timothée Gaube
Published: September 2010
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4 comments:
wow...
i'm sure they would respond w/ "well, our ad campaign worked. you're talking about it."
but i think there is such a thing as bad press...and bad taste
Where do you find this stuff?
I can't reveal all more sources, but this comes from ads of the world. Pretty foul huh.
i think i might throw up.
trivializing tragic events is just disgusting. if it were just the astronaut one, it wouldn't be an issue. but these others...ugh. i have no further comment.
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