...and I'm into offensive. These are just horribly insensitive. The US/Soviet space race as is actually kind of funny. The JFK ad would have only warranted a smirk at best a dark chuckle at worst. But the JFK ad when put in the same campaign with the 911 ad insult, says they were almost intentionally looking to piss Americans (and others) way off. It may just be sophomoric French humor but they have to see the wrong in this. Although I must say advertising people aren't alway the most conscientious lot when looking to make a joke or draw attention to a brand. To publish this in the month of September? Well, I'll just try and remain calm.
Saatchi & Saatchi, France
Creative Director: Cristophe Coffre
Art Director: Arnaud Van Den Abeele
Copywriter: Timothée Gaube
Published: September 2010