A few days ago we saw Old Navy getting their curve on and now we see Levi's offer its hypothesis of hip. It's amazing how scientific these denim hipsters are getting. Everyone really wants a good fit today and these brands are going to give it to us. Or are they? I still don't see the curvy women in these promotions. I would imagine that black, latin, white curvy women would be an industry influencing demo you wouldn't want to over look. I know I can't over look them, why would you want to? From booty readers to booty meters, who needs either? Do they fit your hips?