Campaign for childrenswear made by the Bellerose fashion label. And yes the babies are saggin'. As in sagging their pants in a way that represents the fashion trends of the incarcerated. In spite of all the cuteness in these ads, I feel a little tear welling somewhere deep inside.

(I see they got Angelina Jolie styling black babies hair again.)

Happiness, Brussels, belgium
Art Director: Gregory Titeca
Photographer: Christophe Gilbert
Retoucher: Yannick Lecoq

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