adidas Football 2010 FIFA World Cup Top Scoring Boot

180 has launched an evocative 60-second film 'The Goal Counter' to celebrate the success of the F50 Adizero as the top scoring boot at the World Cup.
The beautifully crafted film tells the story of the a South African boy who is an obsessive fan who defaces an advertising poster for the F50 every time a goal is scored by a player wearing the boot. The ad was directed by Dan Brooks of 180

180 Amsterdam (180/TBWA)
Client: Adidas
Executive Creative Director: Andy Fackrell
Creative Director: Todd Bois
Art Director: Martin Terhart
Copywriter: Peter Albores
Digital Producer: Peter Bassett
Producer: Joe Togneri

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