This is just wrong for so many reasons. But I will resist to rant. O.K. well maybe just a list of the stereotypical subliminal and surface imagery & infractions:
- Having nasty public sex on a brother's head is just wrong and did I mention nasty?
- The inferior black male concept
- Black people as animal
- Black male as metaphorical machine or tool
- Servitude (indentured, enslaved or otherwise)
- Black people as inanimate object
- Strong black buck syndrome
- Black skin/culture/persona as standard or metaphor for cool (I still kinda like that one)
- Black person as a non thinker
- Black person as sexual object
- Did they get pulled over for just driving a black guy?
Are their more? Have any ideas or thoughts about what I left out?
Comment and I'll post them here. https://sites.google.com/site/mayuradocs/PinIt.png
6 comments:
I think its more of a compliment to how cool black folk are...we're stylish, smooth and sleek in black...just like your Fiat....hmmmm maybe....lol
I like the one about being pulled over for being black...
Race Relations 101: Black people are cool and reliable. Take advantage of that whenever possible.
i'm sorry...what year is this again??
i want to know what person thought that this ad was okay, but i know it's actually a group of people to blame, and then i get angrier.
to add to what you already said, these ads are total fail. having any person symbolize a car makes no sense for a CAR COMMERCIAL; make it a black man carting about douchey-looking white people on his head, and it's senseless AND racist! wheee!
2010; lets here it for progress on race relations everybody
*clapping very very slowly
we've come a long way.
I found absolutely no humor watching any of these spots...and honestly couldn't press play after watching the second.
Do I need a car commercial to prove to the world I'm 'cool.' (?) Guaranteed, this is the type of ad that will get all races talking, but not necessarily communicating re: the obvious or for some, not so obvious racial stereotypes...just bizarre all around. Who gives the 'ok' for these types of ads in the first place?!!
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