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MCEL MFW Fashion Week

The African culture is on the streets, in museums, history books and in wardrobes.
Discover the Africa you can't see on National Geographic.
You can talk about Africa, long legs and beauty without necessarily referring to a giraffe.
Fashion found out something that society should already know: no one color is better than another.
African fashion brings back what the apartheid abolished: harmony between colors.
Parading in high heels is nothing for those who balance a bowl on their head.






cred:
DDB, Maputo, Mozambique
Creative Director: Lenilson Lima
Art Directors: Alexandre Pons, Lenilson Lima
Copywriters: Moisés de Oliveira, Sérgio Aires
Illustrators: Mang, Muzima, Hambro








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