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Why Twitter Is a Ripe Target for Multicultural Marketers


MAY 5, 2010
Evidence from Edison Research’s “Twitter Usage in America: 2010” survey suggests that marketers targeting multicultural audiences would do well to note the service’s diverse ethnic makeup.

Edison found that African-Americans make up nearly one-quarter of the US Twitter population, twice their share of the total population of the country. eMarketer estimates non-Hispanic African-Americans make up just 11% of US Internet users. Hispanics were also overrepresented on Twitter, at 17% versus 13.4% of the US Internet population.

In contrast, whites make up more than 69% of Internet users but about one-half of Twitter users...




For more on the study and article, click here.



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