Hyundai: Driven by obsession (Fluidic Sculpture)

Hyundai has just released a fine campaign in Australia, promoting it's new I45 sedan.

With the creation of Innocean Worldwide in Sydney, in partnership with the consultancy's creative Disciple, the campaign has come up with a beautiful commercial, produced by Revolver and directed by Bruce Hunt, where the brand presents its 'water sculpture' (as we saw here on the blog recently), bringing life to the concept 'Driven by Obsession'and the new style language called "fluidic Sculpture" that the brand has been using.

The images of this installation will be the focal point of the entire integrated campaign, being applied not only in trade but also in print, billboards, online, POS and all.

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