Bronzi Solarium: Boys

I didn't get the gist of these suntan lotion ads at first. But here's the rub; the women with the big buts are actually 'black' & the female with the teenie weenie ass-parts isn't. The same scenario for the men; big industrial weenie donks signal men of African descent and tight ship tiny equip signals the well tanned European man. Funny how that stereotype gets all the hype and none of the complaints. As for me... well, you'll get no rant.

TBWA\Istanbul, Istanbul, Turkey
Executive Creative Director: Ilkay G├╝rpinar
Creative Director: Emre Kaplan
Art Director: Caglar Biyikoglu
Copywriter: Emre Kaplan
Account Supervisor: Ece Ozyurt
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