This viral advert was done in Tokyo... in Tokyo. Now, it's nothing new to see everybody rocking the sh*t out of Hip-Hop and I do mean ev-ver-ree-body. Why is it so often the level of apparent authenticity, insight and production so much better than African American shops in the states? "Is it the shoes?" Shouts Mars.
Wieden + Kennedy Tokyo https://sites.google.com/site/mayuradocs/PinIt.png