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Nike: Bleed Your Colors


March Madness is coming to its most unexpected, the Final Four.
Bleed Your Colors is starring some of the biggest names and best players in the NBA, that although today they are successful professionals, proudly display the colors used when they were still playing for college teams, demonstrating the strengths and accomplishments early in his career, but be made that the players they are today.
The direction of the project is Photographer Matthew Welch and aims to promote the new line of jackets N98, the parts where each player puts on the model with the color of the team that played at the University. For the record, and even understand the parts below the players' names, in parentheses on the team in the NBA and the link with the college team where everyone played.
Rajon Rondo (Boston Celtics) - Kentucky Wildcats
Johnny Flynn (Minnesota Timberwolves) - Syracuse Orange
Zach Randolph (Memphis Grizzlies) - Michigan State Spartans
Ty Lawson (Denver Nuggets) - North Carolina Tar Heels
Brandon Roy (Portland Trail) - Washington Huskies
Gerald Henderson (Charlotte Bobcats) - Duke Blue Devils
Below a short video of the making of the campaign:













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