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Juicy Fruit: Cannibal, Rex, Shark



Headline: There is a much juicier chew

Moral: Black man (or white man in blackface) = Blood thirsty mindless animal?

I'm just asking.












cred:
DDB Sydney, Australia
Photographer: Jeremy Park
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Art Director: Simon Johnson
Copywriter: Charlie Cook
Producer: Corina Slack
Agency Producer: Bryson Holt
Typographers: Jay Young, Erwin Santoso
3D: Cream
Retoucher: Cream
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2 comments:

Anonymous said...

I think these sort of broad stereotypical attitudes are hard wired into the culture. Something to do with their global isolation and their genocide and subsequent marginalization of the indigenous people breeds an "everything else is other" attitude, ergo becoming fodder for an early 20th century mindset. Their ignorance and lack of sensitivity for other people of the world is just who they are. I bet they couldn't give a fuck if anyone were to bring it up to them. If only there was something pertinent in Australian culture for us over here other than koalas (mean little bastards), kangaroos and the rape of aboriginal people. Hey, fuck 'em. A country bred of criminals and other country's trash.

Craig said...

Brilliant insight!