Pages

Modern Day Mammy -or- New Liberated Cleaning Lady



You be the judge.

Is this an example of the new Black woman or a rehashed stereotype? I noticed Uncle Ben and Aunt Jemimah got nip/tucked as well. Are these memes well worn and past their time of demise? Or should they live on as some form of homage to African American strides in America?

Just what does this image represent?


I forgot to mention I mopped this up @ MulticultClassics who says she looks like she fell down while mopping... in a designer gown... at a ball... the bump on the head resulted in a the mild state of euphoria shown above.




This is a dramatization, no real mammies were injured during this ad production. https://sites.google.com/site/mayuradocs/PinIt.png

8 comments:

Jewelry Rockstar said...

It says "'I'm the Beyonce of scrubbing." I personally am way over Blacks being associated with domestic work, whether they meant the stereotype or not.

HighJive said...

It also looks like she slipped and fell while cleaning the floor.

Craig Brimm said...

I forgot to give you props.

HighJive said...

Believe me, I don't want to be connected with this one.

mtlb said...

At the end of a long day, maybe a man just wants his bare floor Pine-Sol clean. (Unlikely message of this ad, but, I had to go there.)

Craig Brimm said...

HJ, too late.

mltb, lol, you're gonna et me in trouble.

Jennifer said...

I'd have to say...are you effing kidding??? Wow! So many reasons...1) I haven't smelled Pine Sol since I was like 3 and partly because I'm convinces the (they say scent...I say) fumes seem toxic. 2) Yes there are other cleaning product commercials, most depict women...this is the only one that tries to create this level of intensity between the woman and mopping for goodness sake. Just no.

Jennifer said...

also agrre with Jewelry Rockstar...whatever is meant...tired of the imagery.