We be tweetin'

Pew study: African-Americans more likely to use Twitter than any other segment

(October 23, 2009) According to a just released study from the Pew Internet and American Life Project, African-Americans are more likely than any racial or gender group to use Twitter or another status update service.

Pew found that 26% of African Americans online use Twitter or other service. The percentage for all groups was as follows:

Men (non-Hispanic)
Women (non-Hispanic)

The Pew study determined that some 19% of all internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This represents a significant increase over previous surveys in December 2008 and April 2009, when 11% of internet users said they use a status-update service.

This latest finding on the digital media habits seems consistent with long-standing research that shows African-Americans have traditionally been early adopters of new consumer technologies.

According to other recent Pew research studies, African-Americans' use of Internet and digital media tools continues to grow significantly. For example Pew found that African American teens who use the Internet are more likely to go online to look for information about colleges and universities they are thinking about attending than white teens. 

Read the full story here.
Source Target Market News
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