“Perhaps you can’t see us, but we are there.”
Does anybody get this? I finally see it!
Do you???
cred:
Publicis Dialog, Madrid, Spain
Creative Director: David Cavanilles
Art Directors: Jaime Campiña, Juan Hernanz
Copywriter: Alfonso Cuenca
Chief Creative Officer: Arturo Lopez
https://sites.google.com/site/mayuradocs/PinIt.png
cred:
Publicis Dialog, Madrid, Spain
Creative Director: David Cavanilles
Art Directors: Jaime Campiña, Juan Hernanz
Copywriter: Alfonso Cuenca
Chief Creative Officer: Arturo Lopez
5 comments:
I'll admit I had a hard time figuring this campaign out, and I didn't have much fun trying to.
These ads are purely aimed at award shows, me thinks.
E.T., I just this very moment get it!! No sh•t!
Craig Brimm said... "E.T., I just this very moment get it!! No sh•t!"
That's interesting, Craig. So, what made you post the ads in the first place?
ET, it was a combination of things that lead me to post this campaign, One: the richness of the photography. Two: the fact that I didn't get it completely. Three: The allusion to something more there to be seen. Four: is the main reason I do this, to hear other's opinions and to know what someone else may see.
Thanks, Craig, all good reasons.
And regarding your reason number four, what infuriates me about these ads is this: does anyone really think the intended audience is going to stay on the page of the magazine -- forgoing articles -- to solve the visual conundrum, then, once they do (IF they do) become a member, as the call to action requests in tiny type on the lower right hand corner?
It's the fact that the ads are done for a worthy cause is what makes it infuriating, otherwise I'd be cool with them.
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