Pages

Proctor & Gamble: Rejoice Conditioner



An interesting ad for for Proctor & Gamble's Rejoice Conditioner .



cred:
Leo Burnett Thailand

seen @ ADWEEK & Agency Spy https://sites.google.com/site/mayuradocs/PinIt.png

4 comments:

Ego Trippin said...
This comment has been removed by the author.
Anonymous said...

But is it Black? I think so at first, but am not totally sure.

As an American, to me, the comb looks like one a Black person would use.

But, is this conditioner targeted toward Black people, or used by them? Unlikely. Look closely at the comb. Notice the non-English writing.

This ad, it turns out, is trying to be clever in the following way: the mess of power lines resemble scenes in Bangkok. P&G has a conditioner which untangles hair. Blah, blah, yakkity-schmackitty.

Initially, though, it did look like a one of them big, thick, Black Ads to me.

Anonymous said...

Ego Trippin,

You are asol. I mean also.

Ego Trippin said...

It's just brilliant.