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Ben & Jerry's: Caterpillar, Giraffe, Recipes, Universe





cred:
Ogilvy & Mather Asia Pacific Singapore
Executive Creative Directors: Tham Khai Meng, Eugene Cheong, Todd Mccracken
Copywriters: Mike Sutcliffe, Craig Love, Eugene Cheong
Art Directors: Adrian Chan, Maurice Lim, Stuart Mills
Photographer: Edward Loh, October Skies https://sites.google.com/site/mayuradocs/PinIt.png

6 comments:

Ego Trippin said...

Really, the only glaring weakness I can find in these ads is that they may be too unusual, too original, too artistic and too genius to be embraced by the casual observer. Please don't let this campaign become that forgotten, one-of-a-kind masterpiece.

Craig said...

ET, I think they are riding that smart train straight to oblivion. You know how these things go.

Ego Trippin said...

@ Craig Brimm,

If "oblivion" means winning a Cannes Lion — as this campaign has — then I'm all for oblivion!

Craig said...

I didn't know that. Have they posted the winners yet?
did you go???

AiPersonas said...

Hi,

Good post,

I have a recipe review site here! ( in the signature place)

Now site is in evolving phase! You can find lot of functions in near future !

I am welcoming your suggestion and if you have any recipe site(other than blog) let me know and i will include your site!

Thanks

French beans recipes
Orange Chicken Teriyaki recipe

Ego Trippin said...

@ Craig,

See here:

http://work.canneslions.com/press/?award=4

or here:

http://adsoftheworld.com/taxonomy/awards/cannes_lions_2009

To be fair, the campaign won a bronze Lion, but a Lion's a Lion.