GlobalHue landed it!!

GlobalHue to lead Navy African-American, Asian marketing and advertising efforts

(May 14, 2009) GlobalHue, the nation's largest minority-owned multicultural advertising agency, was again selected by the U.S. Navy as part of a three-agency team to manage the organization's multicultural marketing and advertising campaign initiatives across the African-American and Asian consumer markets. The contract awarded to agency team leader Campbell-Ewald that was announced this week includes strategic planning, creative services and marketing communication efforts.

"GlobalHue is excited to use our unique strategic business model to strengthen and direct Navy's African-American and Asian outreach initiatives," said Allen Pugh, Vice Chairman of GlobalHue. "As an agency, GlobalHue continues to think out of the box to demonstrate the depth of our expertise and creativity in reaching multicultural segments."

GlobalHue has worked with Navy since 2000 and is responsible for some of the organization's most successful and award-winning African-American targeted campaigns including "Person in Me" and "Anchor." Recently, the agency conceived and launched, an interactive micro-site targeted toward college students and focused on Navy collegiate programs and careers.

Watch out General Market... you're next! Go get'em GH!

Congrats GH!!!
Post a Comment