Art Director Wisdom #1: People only say "Great idea" if you execute it flawlessly.
Art Director Wisdom #2: He who doesn't put the marker cap on properly is an evil, evil, person.
Art Director Wisdom #3: There are no bad fonts, there is only bad typography.
Art Director Wisdom #4: Even the best copywriter you've ever worked with, can't find a way to explain what you really do to your mom.
Art Director Wisdom #5: The x-acto knife is not a toothpick
Art director Wisdom #6: Spraymount can be used as hairspray and removed with olive oil or conditioner, despite what cw @caff thinks.
Art Director Wisdom #7: Keeping your burnisher collection in a pen jar drives your copywriter crazy. fun!
Art Director Wisdom #8: Permanent ink stains can be removed with rubbing alcohol or nailpolish remover.
Art Director Wisdom #9: SuperGlue is the best band-aid for deep bleeding paper cuts when you need to keep blood off your bristol board.
Art Director Wisdom #10: Design the whole ad from the ugliest thing in it. Usually, that's the logo.
Art Director Wisdom #11: Make logo 30% smaller than you want. When client wants it bigger, enlarge 10%. Repeat 3 times. They never ask 4 times
Art Director Wisdom #12: The punter can never love the line if they can't read it.
Art Director Wisdom #13: Wax gets in your eyes, hair and everywhere except the back of the galley. (Young adpups will not get this)
Art Director Wisdom #14: If fellow AD lets you touch their markers, place them back in holder in exactly the color order you found them in.
Art Director Wisdom #15: "Don't bleed on the boards!" when co-worker slices finger off is not insensitive, it's being helpful.
Art Director Wisdom #16: Everyone in the world can read 5pt if it's on the right paper.
Art Director Wisdom #17: It's not about making it simple, it's about how you make it simple.
Art Director Wisdom #18: If copywriter ever calls you a wrist, always refer to them as "the textguy" from then on.
Art Director Wisdom #19: People never read the copy unless it's Lorem Ipsum
Art Director Wisdom #20: Fonts are like voices. Saddam Hussein speaks in Futura Extra Bold Condensed, all caps.
If you get these you're pretty old school, the most current reference here is about Saddam and dudes been gone for a minute.
creeped from:
AdLand https://sites.google.com/site/mayuradocs/PinIt.png
12 comments:
Disagree with #3. There's a font that was always used to make ads "Afrocentric." Can't recall the name - it's very thick and has a woodcut feel.
this may be old, but #15 is a truth.
dont bleed on the board. not even your own blood.
Hey everyone,
Yo HighJive I think you are talking about Neuland made by Rudolf Koch (a German designer) in 1923.
Here's a link:
http://en.wikipedia.org/wiki/Neuland
They all are true...especially #17...
I've been found guilty of stereotype perpetuation and concept capitulation but, not this one! Never! Hate that fake jungle font! More honestly what it has come to represent.
Wow, those were funny! All the ads back in the day used Cooper Black! I got a really nice chuckle from #19. Those little tidbits of Wisdom make me proud to be a African American/American Indian/Art Director!
Hey everyone,
I just looked at those again and realized that they really apply to those of us in the web development/design field as well...except for the bleeding...unless it's on someone else's mouse or Wacom...that is a definite no no... and we don't use galleys anymore ( I know what they are...)
Yo Craig, I disliked the fake jungle font myself until I realized and did the research...Koch made it as an modern update to German blackletter. I've found that it's not the font that you should dislike it's the AD and Studio Principals who really need the reality check about the implications...but since they continue to do it there is only one answer...
Hijack each studio/agency (a la Dog Day Afternoon style) or create a font that looks just like it...tweak it to be better than what's out there and then sell it...this is something I'm currently working on...
I figure if this is how we are thought of typographically within the design community then "we" will be the ones to create, provide, control and then stop distribution of this font when "we" have moved on...
Kwesi,
Yes, you are correct. Your link also offered a link to this story.
Kwesi, Levalintino, HighJive & anyone else interested let's start a font-house and call it STEREOTYPE!
Pretty sure someone has already gone there. Even I’ve touched on it once or twice.
Glad y'all liked my procrastinating (the only reason I typed all of those down on twitter that day was that I was trying to avoid working. Honestly).
Cheerio
Åsk
oddness. :) I thought I posted a comment here. Ah well, glad to amused more than just myself when I was procrastinating. Cheerio. (and yes I'm very old school. I'm old.)
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