"Madea Goes to Jail" Locks Up Top Spot at Box Office
Tyler Perry's "Madea Goes to Jail" led the box office with a $41.1 million opening weekend ($20.236 per screen average), making it the biggest opening weekend ever for both Perry and the film's studio, Lionsgate. "Madea's Family Reunion" was Perry's biggest opening three years ago when it bowed to $30 million and a $13,688 average. "Madea Goes to Jall" has already grossed more than the $37.1 million "The Family That Preys" grossed in its entire run. The previous Lionsgate high was "Saw III" which opened to the tune of $33.6 million in 2006.
Made for less than $20 million, cheap by Hollywood standards, "Madea Goes to Jail" drew a younger, more diverse crowd than Perry typically draws. According to Steve Rothenberg, the studio's domestic distribution president, 35% of ticketbuyers were under 25, up from 18% for his last movie, The Family That Preys; 13% were Hispanic, up from 5%. The core audience remained African-American women.
Perry's seven films have combined to gross $300 million to date at the domestic box office.
Talked through the entire movie & got this story from Black Talent News.
Tyler Perry always does a lighter more ephemeral early version of his movie posters. This seems to be an increasing trend across the movie industry. This precursor to the "Jail" flick follows suite in that trend. It's captivating if not terribly misleading but, perhaps the whole point is just to get your curiosity piqued. It does just that. Below is where the mad-capped hilarity begins and for the movie going audience sake I hope it doesn't end there.