(Is that really Erykah Badu???)
(February 10, 2009) Eighty-six percent of African-American women say that advertisers need to do a better job of talking to them, according to the Lattimer Communications study, "A Profile of Today's Black Woman" released today. Advertisers need to re-evaluate their marketing campaigns targeting this important segment.
"A Profile of Today's Black Woman" also revealed that most industries can do a better job in marketing to African-American women especially categories like Automotive, Banking/Financial, Travel, Healthcare/Pharmaceutical, and Fast Food.
More on how to best holla here. https://sites.google.com/site/mayuradocs/PinIt.png
3 comments:
I think that we are buying a lot despite feeling like we aren't being talked to. Money talks bulls*it walks. As long as we keep putting out our money, nobody is going to think they need to do a better job selling a product to us.
Rockstar is right...
Stop buying and they will feel the pinch...and then do the knee-jerk scramble to find an African American pitch person..like oh say, Beyonce (No offense...but she is kinda over saturating the media right now).
The good thing is that these questions are being asked now...this is a brave new world ya'll...
You know I've yet to see a diamond industry commercial with African Americans prominently featured...I'm not talking about Kay or Zales...I mean DeBeers and the like...hmmm?
I don't know if I totally agree with that. Some things lose credibility for ethnic people when marketed as "ethnic". Now it's interesting because Gucci made Erykah Badu as forgettable as possible this ad. I was waiting for that campaign when I heard she was modeling but was so disappointed at the outcome
Post a Comment