Black women say advertisers don't know how to talk to them or How to Holla 101
(Is that really Erykah Badu???)
(February 10, 2009) Eighty-six percent of African-American women say that advertisers need to do a better job of talking to them, according to the Lattimer Communications study, "A Profile of Today's Black Woman" released today. Advertisers need to re-evaluate their marketing campaigns targeting this important segment.
"A Profile of Today's Black Woman" also revealed that most industries can do a better job in marketing to African-American women especially categories like Automotive, Banking/Financial, Travel, Healthcare/Pharmaceutical, and Fast Food.
More on how to best holla here. https://sites.google.com/site/mayuradocs/PinIt.png