Black women say advertisers don't know how to talk to them or How to Holla 101

(Is that really Erykah Badu???)

(February 10, 2009) Eighty-six percent of African-American women say that advertisers need to do a better job of talking to them, according to the Lattimer Communications study, "A Profile of Today's Black Woman" released today. Advertisers need to re-evaluate their marketing campaigns targeting this important segment.

"A Profile of Today's Black Woman" also revealed that most industries can do a better job in marketing to African-American women especially categories like Automotive, Banking/Financial, Travel, Healthcare/Pharmaceutical, and Fast Food.

More on how to best holla here.
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