Pepsi: Fo Sho
Really? Most certainly. Most assuredly. For certain. For sure. Fo-shizzle? There is a very fine line to walk when using slang in ads. Do you wait until a phrase is a part of the common vernacular? Or do you go super targeted for a slightly defined burgeoning market with esoteric terminology? It's hard to say. This was a little bothersome for me. I know a lot of people like this but, I wonder how many people were offended by it.
I've already made an ambigous statement about the new Pepsi logo. https://sites.google.com/site/mayuradocs/PinIt.png