"G" featuring Murs

More of the new infamous "G" campaign. This time it's more subversive and even less telling than before. This spot features the unground god "Murs" flipping the "G" meaning on it's ear as he magically twist up the lyrics. The piece is so viral you almost miss it's meaning, but I like that. It's a brave approach to a whole new world of marketing. This also comes from a team that features the hard working Jayanta Jenkins.
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