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Amnesty International: You Are Powerful



Deep. This is the kind of work I'm used to seeing from Mother. They usually kill it!

cred:
BRAND: Amnesty International
AGENCY: Mother https://sites.google.com/site/mayuradocs/PinIt.png

2 comments:

michaelTO said...

Was it me or did it seem like all the people who were saving the victims were white folks? I'm not sure what that means but that is how it reads to me. Would love to know if I'm reading this ad correctly.

Craig said...

Well, the first guy was black. Then the second was an elderly person. The white guy, red jacket. Then the next guy looks hispanic. Pregnant white lady in Haiti. A lotta white love in the spot, but I cant hate on it. I like the message. I thought it was well conceived and executed.