I think I fall squarely in the middle here. Visually it's stunning. The Weezy cameo leaves me wanting some of his lyrics circa '06-07, when he was still heavy into verbal/vocal experimentation. It falls boring in the middle by the time I realize there's is no concept hence no pay off. But even after repeated viewings, I still smile at the end. Somehow I get it. I'm not bowled over but I feel almost let in on the essence of what they are doing here. What are the doing? I think they are sharing LeBron's joy of the game. His subtle delight in the passion of his life. Now I know that's some long winded shit. But if they (Nike) get that across combined with all the other advertising they do, they are on to something. Will it sell shoes on it's own, hell no. But, in the conjunction with their other tantamount efforts, hell yes. On a scale of 1 -10, I give it a recollective 6. Recall being a most valuable commodity in this field. That's pretty good.
5 comments:
thats hot.
Really hot stuff.
I don't know. As always, it's well done and the production value is high. I just feel like I didn't watch anything. I'm not impressed.
I think I fall squarely in the middle here. Visually it's stunning. The Weezy cameo leaves me wanting some of his lyrics circa '06-07, when he was still heavy into verbal/vocal experimentation. It falls boring in the middle by the time I realize there's is no concept hence no pay off. But even after repeated viewings, I still smile at the end. Somehow I get it. I'm not bowled over but I feel almost let in on the essence of what they are doing here. What are the doing? I think they are sharing LeBron's joy of the game. His subtle delight in the passion of his life. Now I know that's some long winded shit. But if they (Nike) get that across combined with all the other advertising they do, they are on to something. Will it sell shoes on it's own, hell no. But, in the conjunction with their other tantamount efforts, hell yes. On a scale of 1 -10, I give it a recollective 6. Recall being a most valuable commodity in this field. That's pretty good.
it's the smile at the end. thats what makes it a good spot.
"tanatmount" I had to look that up.
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