When Chauncey Black of BlackStreet would hit that high note while singing Nooooooooo-diggity no doubt — baby, the club was already in a New Jack Swing extended club mix frenzy. Keith Sweat was surely already on the turntable queued up and ready to set the club ablaze. I'm sure everyone who had the distinct pleasure of clubbing in the 90's fell in love instantly when they heard this commercial chug onto the screen. It's simple but fun and fitting. No doubt.