Beyonce will bring her “Diva” appeal to Pepsi as the newest face behind the red, white and blue can.
The “Run the World” singer landed a $50 million multi-year deal as a brand ambassador with the beverage company, which will include commercials and Pepsi’s financial support towards Beyonce’s career moves. The money will go towards print, as well as in-home and in-store global promotions. The R&B singer will also actively take part in the creation of all products related to the collaboration.
Bringing the Beyonce experience to life, images of the singer’s face will appear on a limited-edition line of Pepsi soda cans and life-sized standees of the singer will be placed in stores around the globe.