The Objective: Commissioned by Puma International to work directly with the design team and provide original artwork, illustrations and typographic treatments across a range of apparel and print.

The Process: Working to brief Neasden Control Centre was initially asked to create a large scale 20 metre wide artwork inspired by the 1960’s using typographic treatments, hand drawn typography, collage and photography. The artwork was carefully supplied so individual elements were easily broken apart and used across apparel and print. Following this work the label asked Neasden Control Centre to create a range of designs inspired by African Cup working directly with photography and illustration.

The Result: Working with the brand over 2 years Neasden Control Centre’s design’s were available online and in Puma Stores worldwide.

Talent: Neasden Control Centre
Client: Puma International
Agency: Neasden Control Centre
Creative Director: Puma International / Neasden Control Centre
Production: Neasden Control Centre


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