Four silver-foiled pillars are what embellish the front of the business card of The Foundation co-founder,Dre Hayes. Spearheading his New York-based team of self-professed “Brand Architects,” alongside fellow co-founders Antwain, Ari and Daniel, The Foundation is one of the foremost brand development agencies today. Those within the industry have come to respect the labels that The Foundation represents because of the collective’s proven track record. Buyers and retailers have learned to place a substantial amount of trust in The Foundation, in faith that if the multifaceted agency throws its weight behind a brand or label, it will likely be a hit on the sales floor as well. A trust that Hayes does not take lightly.