Goodby Silverstein & Partners + Hyper Island's 2nd Annual Digital Fellowship for African-American Ad Students

Scholarship aims to increase diversity within the advertising industry

San Francisco—Goodby Silverstein & Partners announced the Goodby Silverstein & Partners Digital Fellowship for 2012–2013, a scholarship fund for African-American students developed in partnership with Hyper Island and established to help increase diversity within the advertising industry. Through the fellowship, Goodby Silverstein & Partners will subsidize tuition for one student to attend a Hyper Island digital program in Sweden.This is the second year the agency has awarded the fellowship.

“We believe that all industries and teams benefit from diversity. With our Hyper Island fellowship, we want to encourage more talented African-Americans to get involved in advertising by offering them the opportunity to participate in one of the most innovative digital programs in the world,” said Jeff Goodby, co-chairman of Goodby Silverstein & Partners.

Goodby Silverstein & Partners invites African-American high school graduates and college students to apply for a 40- to 45-week-long fellowship for one of the following Hyper Island programs in Stockholm, Sweden: Motion Graphics Design or Interactive Art Direction. The fellowship includes subsidized tuition and the opportunity to collaborate with industry thought leaders in an environment that mirrors the workplace.

The successful applicant will gain knowledge of digital platforms and technology, and learn how to create engaging user experiences, identify entrepreneurial opportunities for innovation, develop detailed business strategies, build creative teams and become agents for collaboration and change under the guidance of industry professionals.

“We admire and encourage all initiatives like this, inwhich leading agencies such as Goodby Silverstein & Partners are proud to support the next generation of talent as they set out to diversify the industry and are proud to support the next generation of industry talent as they set out to diversify the industry,” said Johanna Frelin, CEO of Hyper Island.

The Goodby Silverstein & Partners Digital Fellowship will accept applications from April 19th, 2012, through May 31, 2012. For more information about application requirements, please visit:

For more information, please contact:
Meagan Phillips, agency communication coordinator at Goodby Silverstein & Partners

Erika Petersson, relations manager at Hyper Island
+46 (0) 765-454000

About Goodby Silverstein & Partners
Goodby Silverstein& Partners, a unit of the Omnicom Group, is one of the world’s most respected and most awarded advertising agencies. Founded in 1983, the company is based in San Francisco and Detroit, with over 500 employees serving a broad array of national and international accounts, including Frito-Lay, the California Milk Processor Board (got milk?), Adobe, Chevrolet, TD Ameritrade, the NBA and many others. For more information on GSP, please visit

About Hyper Island
Hyper Island is a world-leading educator within interactive communication, business management and leadership. For more than 16 years, Hyper Island has been developing and providing trainingwith its own unique methodology, developed using experience-based learning. Hyper Island is headquartered in Karlskrona/Stockholm, with offices in London, Manchester and New York. Read more at
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