CHICAGO – The world of advertising is cutthroat, fast paced, high pressure and unbeknownst to most of the rest of the United States, virtually monochromatic. The new thriller Mad Man (published by AuthorHouse) by award winning ad writer James Glover tackles the little known racial barriers that still exist in the advertising world today. To the back drop of a griping thriller, Mad Man explores what affects the race barrier has on the people who have to live with it and under it. Moreover, Mad Man peers into the extremes that some men are driven to by it.
As Mad Man opens, readers witness a suicide committed by a black advertising executive who could not find a job in the ad business. After being rejected by Madison Ave and being told he was too ‘white’ to work for a black ad agency, Kevin Townsend decided his only recourse was to end his own life. It is on this note of desperation Mad Man takes readers inside the high voltage world of Madison Ave advertising.
After the tragic death of Townsend, Mad Man shifts its focus to the story’s up and coming protagonist, Randall Joseph, an African American ad exec. Joseph is an educated man of talent and vision who is becoming more and more frustrated with what he perceives as his bosses, white men all, getting ahead on the sweat of his brow. Not one to suffer fools lightly, Joseph devises a plan to regain his honor, gain some compensation and correct the many slights that the white advertising establishment has heaped upon him during his career. Mad Man takes readers on a journey that begins with gaining insight into the multifaceted ad world and ends with a vendetta that will change Randall Joseph forever.
“See once again, Ron, the burden is on us. We’ve got to grin and bear it, just like our ancestors did. We’re the ones who have to keep quiet or else we’re going to be looked at like a troublemaker and lose our jobs. And again, you white folks walk around like we’re the problem. Instead of you guys saying, let us be a little more tolerant, let us listen and see if we can make it better for all people in our companies, you say, that guy is trouble, ostracize him.
Ron what makes you guys think that you got it all perfect just because you hired one or two black people in your company? What made you think that there was nothing else for you to do? What? How did the burden shift from you to us?” He looked over the railing then back to Ron.
James Glover was born and raised in Harlem, New York City. After studying advertising and marketing at Visual Arts in New York, Glover worked his way up the food chain in the world of Chicago ad agencies. Glover has won writing awards from Cannes, One Show and Clios, among many others. He even has an ad for United Airlines entitled “Her Day” that has been achieved by the Smithsonian.