Gatorade Artist Collaboration: Kevin Peterson

Gatorade moves beyond its thirst quenching job as a sports drink brand and has gone further once again in the realm of lifestyle with a new series of artist collaborations. Illustrator and media graphics artist Kevin Peterson creates a special piece under the theme of “Go All Day” and its meaning. The video showcases his process from start to finish along with three other personalities also on board including Kris Markovich, Neuzz and Cristin Denight.

TBWA (!)

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