Stardust Studios just finished a two spot campaign for Adidas / NBA. The brief was to create a unique, stylistic journey using the thoughts of Dwight Howard and Derek Rose. The Agency, 180 LA, asked Stardust to explore any and all options to bring it to life, and to consider multiple illustration styles to find the one that best fit both the Adidas brand and D-Rose's and Dwight's personalities. They were extremely collaborative but also very flexible in allowing them to go off creatively. Stardust came up with these two very unique
spots that mix cell over live action footage - a technique inspired by the A-ha video "Take On Me".
See the second video after the bump.
No comments:
Post a Comment