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Morgan Freeman, really?


These commercials got me. I was totally fooled for a while. You gotta watch these.
MORE THAN comprehensive car cover offers a FREE two hour courtesy car if your car is out of action following an accident and is being taken care of by one of our recommended repairers.
This MORE THAN motor insurance advert was filmed on Marine Parade in Brighton and stars Josh Robert Thompson as MORE THAN freeman.

Learn more about the guy behind the voice over and another commercial after the break.

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2 comments:

Lee said...

Funny.

It's noteworthy that it takes a voice as distinctive as "Morgan Freeman's" to pull off spots like these. Most other V.O.'s would have lost me a few seconds in (probably doesn't say much about my attention span). They each hit on the benefits of product, but they're slow moving and quiet. Hearing a voice like his actually makes me want to stick around and listen to the whole story.

I also appreciate how the payoff shot with More Than Freeman doesn't totally shift the focus to the actor. Instead he just completes the message that's been sent.

Craig said...

Yes, that voice is engrossing in a subtle way. you wanna go along for the warm and gentle ride, where ever it may be going.