Jay Electronica & Mtn Dew Code Red: Hip Hop is Different on the Mountain

Mtn Dew doing it big, in a real way. How amazing to see them tap Jay Electronica and just let him go. No mention of the product, just flowing. Using Hip Hop in a commercial is nothing new and this won't even come close to changing the game. But it is nice to see a relatively new artist with great skills rep the Dew.

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