$1,154 for a year of diapers?! Pass the condoms, please.
If Don Draper were walking among us, we're betting he'd count this as a pretty clever sell: Sir Richard's, a new condom startup, is advertising its wares not by promises of hair-pulling, nail-scratching pleasure, but rather economics. Simply put, it costs so much to have a damn kid that you better not have one by accident.
The outdoor campaign, meanwhile, is meant to be geared toward different cities. This one for New York shows the cost of sending your kid to the various top-tier private schools around the city.