The Holiday campaign is in collaboration with UNICEF, who is aiming provide children clean water and basic sanitation to underprivileged children around the world. H&M has already made donation/s to UNICEF. However,H&M are encouraging their customers to get involved making a donation or purchasing H&M/UNICEF holiday stickers at any H&M store.
Besides the goodwill initiative, H&M is also promoting their holiday winter collection of luscious reds, blacks and whites with the theme 'the spirit of togetherness'. The campaign images feature an array of personalities visualising the spirit of togetherness, love, comfort and joy during the holiday season.