I don't know exactly what these are for. But I like the typography. Does that make them ultimately a fail... or did I fail? I think they are for financial services. This is when style supersedes substance. I like lint.
cred:
Droga5, New Zealand
Executive Creative Director: Mike O\'Sullivan
Creative Directors: Guy Roberts, Corey Chalmers
Art Director: Guy Roberts
Copywriter: Corey Chalmers
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2 comments:
These are really nicely done. I don't know that it's a FAIL...depends on how they were used I guess.
They're definitely a WIN for Walter Hansen.
True Lee, context is everything. It's lost on me, but somewhere they may know exactly who abs is and it works as a brand extension. Maybe?
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