Black TV viewers are still making their decisions about where their allegiances will fall with the new season schedule. During the first week of October, most of the usual winners on the Top 25 chart repeated their performance from the previous week. NBC's "Undercovers" lost about 200,000 viewers, going from eighth to eleventh. CBS' "Hawaii Five-O" joined the list of favorites for the first time at No.20 with 1.1 million viewers.
CBS earned 15.6 million viewers for 11 of its shows to take back the most watched TV network title. NBC dropped to second with 12 million viewers across six programs. ABC had 10.5 million watchers for seven shows.
For the first time in four weeks the total number of black viewers watching the Top 25 dropped. Nielsen recorded an 11 percent decline to 39.5 million.
CBS earned 15.6 million viewers for 11 of its shows to take back the most watched TV network title. NBC dropped to second with 12 million viewers across six programs. ABC had 10.5 million watchers for seven shows.
For the first time in four weeks the total number of black viewers watching the Top 25 dropped. Nielsen recorded an 11 percent decline to 39.5 million.
See the list after the jump.
Top 25 Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+
1
|
SUNDAY NIGHT FOOTBALL
|
NBC
|
16.5
|
8.4
|
3,140
|
2
|
DANCING WITH THE STARS
|
ABC
|
11.4
|
5.4
|
2,032
|
3
|
60 MINUTES
|
CBS
|
10.8
|
5.5
|
2,072
|
4
|
SUNDAY NIGHT NFL PRE-KICK
|
NBC
|
10.8
|
5.6
|
2,105
|
5
|
LAW AND ORDER:SVU
|
NBC
|
10.2
|
5.1
|
1,903
|
6
|
LAW & ORDER:LA
|
NBC
|
9.8
|
4.7
|
1,754
|
7
|
DANCING W/STARS RESULTS
|
ABC
|
9.2
|
4.7
|
1,766
|
8
|
NCIS: LOS ANGELES
|
CBS
|
9.0
|
4.2
|
1,581
|
9
|
THE GOOD WIFE
|
CBS
|
8.3
|
4.0
|
1,491
|
10
|
GREY'S ANATOMY
|
ABC
|
8.3
|
3.8
|
1,432
|
11
|
UNDERCOVERS
|
NBC
|
8.3
|
4.1
|
1,537
|
12
|
UNDERCOVER BOSS
|
CBS
|
8.1
|
4.3
|
1,617
|
13
|
FOOTBALL NT AMERICA PT 3
|
NBC
|
8.0
|
4.2
|
1,590
|
14
|
NCIS
|
CBS
|
7.6
|
3.6
|
1,351
|
15
|
DETROIT 1-8-7
|
ABC
|
7.5
|
3.7
|
1,400
|
16
|
AMAZING RACE 17
|
CBS
|
7.4
|
4.2
|
1,573
|
17
|
PRIVATE PRACTICE
|
ABC
|
7.3
|
3.2
|
1,212
|
18
|
CRIMINAL MINDS
|
CBS
|
7.3
|
3.4
|
1,272
|
19
|
DESPERATE HOUSEWIVES
|
ABC
|
7.2
|
3.5
|
1,318
|
20
|
HAWAII FIVE-0
|
CBS
|
6.9
|
3.1
|
1,176
|
21
|
NO ORDINARY FAMILY
|
ABC
|
6.8
|
3.8
|
1,427
|
22
|
BLUE BLOODS
|
CBS
|
6.6
|
3.3
|
1,222
|
23
|
THE MENTALIST
|
CBS
|
6.5
|
2.9
|
1,108
|
24
|
CSI: NY
|
CBS
|
6.5
|
3.3
|
1,233
|
25
|
FAMILY GUY
|
FOX
|
6.4
|
3.4
|
1,286
|
Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
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Click here for last week's Top 25 TV chart
Go to Target Market News homepage
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