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Lincoln MKX is for the powerful sisters


The new launch for the Lincoln MKX shows a powerful black woman making moves in her career and in her love life while sporting fancy new wheels. I guess these sort of narratives are still in vogue in black advertising. I'm certain it tested well with the demographic. I'd hoped they would mimic the general market campaign starring a Mad Men character. I can imagine Carla the house lady all gussied up as the lawyer driving past all the Betty Drapers of the world. Or that other phantom black woman character/playboy bunny they promised us. Well, at any rate, this Uniworld spot conveys the message of seamless style and technology... even without the lovely Carla (Deborah Lacey).


Carla (Deborah Lacey)



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