WASHINGTON — The leadership of President Barack Obama's Democratic Party unveiled a new party logo and slogan on Wednesday, less than two months ahead of mid-term elections in which rival Republicans are expected to make large gains.
The Democratic National Committee's new slogan is "Change that Matters," and the revamped party website at www.democrats.org features a light blue capital D on a white background inside a blue circle.
The previous logo, which featured the letters DNC, dated from the 1993-2001 period when Democrat Bill Clinton was president.
"We're switching the look that has been in place for a decade from a focus on the DNC ... to a focus on the people, Democrats," DNC Chairman Tim Kaine told NBC News.
"More than 75 million Americans proudly claim to be Democrats," he said.
The site on Wednesday featured, among other things, a picture of Obama and dates of upcoming rallies where he will be present.
The change comes ahead of the November 2 mid-term elections in which polls show that Republicans will score gains at state level and in congressional and senate races.