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'Undercovers' & 'The Event' give NBC two more Top 25 shows

Black households are turning to NBC this season for more than "Sunday Night Football." The former network of Bill Cosby is now offering broadcast TV's only new shows starring African-Americans in the leading roles. "Undercovers," an espionage drama featuring a black husband and wife team as agents, attracted 1.8 million black viewers to its Wednesday night debut and captured the No.7 spot on the Top 25. "The Event," starring Blair Underwood as the President of the United States, grabbed the curiosity of 1.1 million black viewers to debut at the No. 24 position.

Both new shows faced serious competition for black households in order to find their initial success. "Undercovers" went up against cable's Wednesday prime time block of "Meet the Browns," on TBS, while "The Event" had to face off against NFL football. Keeping black viewers interested will be critical since neither show made the week's Top 20 list of most popular shows with white viewers.

The week's most watched network title stayed with CBS, which had 14.3 million viewers for nine charted shows. ABC was second with 12.6 million for seven shows. NBC got 8.6 million to tune in five of its programs and beat Fox out for third place.

Nielsen logged 42.2 million viewers as the total watching the Top 25. That's a 35 percent increase in viewership over the previous week.

See the Top 25 Broadcast Shows in Black Households after the break




Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+
1
NBC SUNDAY NIGHT FOOTBALL
NBC
17.1
8.9
3,337
2
DANCING WITH THE STARS
ABC
13.7
6.4
2,424
3
DANCING W/STARS RESULTS
ABC
11.0
5.5
2,057
4
LAW AND ORDER:SVU
NBC
10.5
5.3
1,980
5
SUNDAY NIGHT NFL PRE-KICK
NBC
10.5
5.4
2,045
6
60 MINUTES
CBS
10.2
4.9
1,842
7
UNDERCOVERS
NBC
10.1
5.0
1,882
8
DETROIT 1-8-7
ABC
9.7
4.7
1,755
9
NCIS: LOS ANGELES 10P SP
CBS
9.5
4.8
1,794
10
NCIS: LOS ANGELES
CBS
9.4
4.6
1,732
11
GREY'S ANATOMY
ABC
9.2
4.7
1,763
12
DANCING W/STARS RESULT SP
ABC
9.0
4.3
1,611
13
FOOTBALL NT AMERICA PT 3
NBC
8.4
4.3
1,602
14
NCIS
CBS
8.3
4.2
1,575
15
DESPERATE HOUSEWIVES
ABC
8.3
4.2
1,590
16
FAMILY GUY
FOX
8.1
4.5
1,684
17
PRIVATE PRACTICE
ABC
7.7
3.8
1,445
18
CSI
CBS
7.2
3.3
1,257
19
UNDERCOVER BOSS
CBS
7.2
3.5
1,319
20
CLEVELAND
FOX
7.0
4.0
1,515
21
CRIMINAL MINDS
CBS
7.0
3.4
1,269
22
THE MENTALIST
CBS
6.8
3.2
1,205
23
BLUE BLOODS
CBS
6.7
3.2
1,204
24
THE EVENT
NBC
6.4
3.1
1,162
25
CSI: NY
CBS
6.4
3.2
1,186

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.
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