The second Year of ad industry-sponsored boot camp met with success
Nearly one month ago, 11 young men completed a summer long program that has truly enhanced the course of their lives. The 2010 Class of The Marcus Graham Project’s iCR8 Summer Boot Camp was able to get a glimpse into their future and move forward with an even stronger passion for everything that they would like to achieve. It is because of the collective support and well wishes of the advertising & media community both in Dallas and abroad that they were able to have a tremendous summer of learning, growth and relationship building.
In its second year, the boot camp promotes diversity and inclusion by giving aspirants in the field of advertising and marketing the exposure and experience necessary to solidify careers within the industry. As part of the program, boot camp participants created a full-service agency called MetaTHINQ, for which they will implement a full-scale market research study focusing on connectivity, and provide real-world marketing and advertising solutions for AT&T, Globe Aware, Passport and other clients.
“After my first few days here [at Wieden + Kennedy] I can definitely say that The Marcus Graham Project prepared me for this opportunity,” says Brian Lee, one of the boot camp graduates. “Had I not experienced the ten weeks of intense training, I can honestly say that I would not have been prepared.”
About Marcus Graham Project
The Marcus Graham Project is a national network of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry. The vision of The Marcus Graham Project (MGP) is to provide long term access to information, technology, financial and people resources that will strategically develop a viable pool of talent and leadership within the industry. The Marcus Graham Project is a 501 (c) 3 organization.