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David Banner + Jimmy Smith = EVOLVE

David Banner chops it up Adweek about how he created the Gatorade Evolve spot. I can't get enough of the creative process, how it starts, where it ends up and all the evolution that takes place in between. Banner shares the way the ad team allowed him to go places creatively he'd never been before. They make the link between music and advertising stronger than before and push the mechanics of creative collaborations into what could be a whole new road. Big props to the entire G-Team @ TBWA. It's a great story that's well worth a listen. After the bump see Mr Banner discuss how this little piece of magic was made.


via Woooha









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