You couldn't pay for this kind of exposure... well maybe you could, but this brand didn't have to.
The creators of Avion tequila didn't have to pay a penny for all the priceless publicity the new booze brand has gotten on this season of "Entourage" -- all it took was 35 years of friendship (now that's some homie love).
Marquis Jet tycoon Kenny Dichter, who just launched Avion in New York and California, grew up with Doug Ellin, the creator of the HBO hit about movie star Vince Chase (Adrian Grenier) and his posse.
"I met Doug 35 years ago at Lakeside Elementary School in Merrick, LI," Dichter told Page Six. "And we've been friends ever since."
Ellin said he was plotting out this season and asked Dichter for help. "I called him up and said, 'I need a business for Turtle.' " Salvatore "Turtle" Assante, Vince's former driver in the show, played by Jerry Ferrara, had a bankrupt limousine service.
Dichter and his partner Ken Austin were planning Avion's debut. Ellin recalled, "I told Kenny I'd love to use Avion on the show, but I told him, 'You have no control how I use it.' "